Experienced drivers, even if their vehicles require high octane fuel, usually go for the lowest prices. Even a difference of a few pennies per gallon can be significant enough to sway a decision. But even these scrutinizing consumers will only compare the prices of the stations in the vicinity of where they decide to refuel. If they are not down the street from your store when they decide to stop for gas, then how will they how your prices compare if they can’t see your sign posted out front?
Brand name may not be as important as price per gallon, but it certainly is a part of the consideration. Very young female drivers just starting to drive are a lot more concerned about brand name fuel than any other category, but it is unclear how this will impact future trends in fuel purchases, if at all. Association with a brand name connects your store with vehicle fuel companies and their environmental mishaps, so be careful how you publicize your store’s affiliation.
The customer has to trust the fuel that you are selling will not cause problems with his or her vehicle, because inexpensive could also mean cheap. You need not put your fuel affiliation in bright, neon lights, but your customers do need to be assured that they are purchasing quality fuel from you.
Using technology, like social media and mobile apps, to advertise prices, brand names, and cater to types of cars being driven, is one way to encourage patronage of your store. Technology is also changing the types of cars your customers are driving. Traditional fossil fuel-burning engines far outnumber hybrids and totally fossil fuel-free vehicles, but eventually, something will replace the gasoline that we currently use. More of these kinds of vehicles are being produced daily, and it follows logically that converters will be used for the enormous number a fossil fuel-burning engines that already exist.
Preparation for the coming trends and policies will make the difference between which stores will survive and which ones will go out of business. If fuel is a major contribution to your bottom line, then you will definitely want to invest in the future of fueling different engines to come. Look for machines and devices that support multiple kinds of systems, if possible, or provide customers with multiple machines that cater to different types of engines. Diversity is the key to the future of sustainable fueling stations.