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Trends in Snacking

Posted by J on 11/20/2014

Candy sales fluctuate; the alternate ebbs and flows are indicative of a consistency that is most probably due to the product's seasonal appeal. Valentine's Day, Easter, Halloween, and Christmas all encourage candy sales, especially chocolate. Capitalizing on holiday consumption will boost sales, while the sales during non-peak times will still generate a profit.

Candy is a very consistent seller, no matter what type of business sells it, but actual numbers of sales depends on the appeal of the business.

  • convenience stores = convenient - quick and easy access to a limited choice of snacks
  • grocery stores = nostalgia - purchase in quantity, more choice, elaborate displays to maximize holiday spending by consumers, encouragement of family and friendly gatherings accented by specific snacks, traditional celebrations, quality, name brand products
  • dollar stores = value - single or multiple packs of snacks, very often for less than a dollar - Movie theaters sell snacks and confections at hugely inflated prices, causing many movie patrons to buy snacks at value dollar stores before the show.

Candy is a standard point - of - sale item; even stores that sell non-edible items, like clothing and shoes, sell candy at the register. Convenience stores, though usually more expensive, display candy throughout the store, in addition to a specific candy aisle. Since space is at a premium, organizers, displays, and dispensers are ideal for maximizing limited space with attractive presentations, especially during the holidays or for promotions.

Selling prices for candy are a separate issue. The price of ingredients, like chocolate, nuts, and flavoring, determines the selling price of the product. Cocoa and sugar prices are up much more significantly than are the prices of tree nut and dairy products; but all ingredients are subject to the world economy, weather, and such.

Displays and organization can make a significant difference in sales. Convenience stores can compete with grocery stores because convenience is the difference between getting in and out, and walking through an entire store. It even takes more time to be checked out at a register close to the front doors. They can also compete with dollar value stores because of the stigma of the inferiority of a cheaper product.