Experienced drivers, even if their vehicles require high octane fuel, usually go for the lowest prices. Even a difference of a few pennies per gallon can be significant enough to sway a decision. But even these scrutinizing consumers will only compare the prices of the stations in the vicinity of where they decide to refuel. If they are not down the street from your store when they decide to stop for gas, then how will they how your prices compare if they can’t see your sign posted out front?

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